In The News


Lifespan Founder is Aptos Chamber of Commerce Woman of the Year

Pam Goodman, RN, and co- founder of local aging care company Lifespan, has been named Woman of the Year 2019 by the Aptos Chamber of Commerce. The Chamber’s Annual Awards Dinner and Auction celebration will be held on October 25th.

In 1983 Pam Goodman and business partner Becky Peters were young nurses in the community who recognized that there was a missing link in the fledgling system of aging care. Elders and their family members needed information and guidance to plan for care for their aging family members.  Lifespan was created to meet that need and continues today as an innovative leader in aging services in Santa Cruz County. 

In addition to being recognized as an expert in aging issues, Ms. Goodman feels strongly about giving back to her community, a value instilled in her by her mother’s example. Over the years she has volunteered for a number of nonprofit community organizations.

As a member of Aptos-Capitola Rotary since 1997, Ms. Goodman has expanded her volunteer reach to less developed areas of the world including Africa, South America, and the South Pacific. She has also served as President and has shared the responsibility for scheduling weekly educational speakers for over 5 years. 

Ms. Goodman also serves on the Board of Directors of Grey Bears where she currently serves as president. She is proud to be affiliated with this organization which was conceived in 1973 to provide healthy fresh foods to seniors and has been a resource for recycling of many materials including electronic waste, styrofoam and plastics and others.  

Lifespan has a long-time supporter of the local Alzheimer’s Association and has just marked it’s 25th year of sponsoring the annual Walk to End Alzheimer’s which was just held on Sept. 21st. Ms. Goodman has been a very enthusiastic fundraiser for that cause motivating the entire Lifespan team. So far this year the Lifespan team has raised over $20,000 for the local Alzheimer’s Association.

Ms. Goodman also serves on the advisory committee of the Cabrillo College Women’s Educational Success Program (WES). WES is a special financial aid program funded by private donations to the Cabrillo College Foundation which provides emergency cash grants for students with a strong commitment to succeed in college.

Pam carries her optimism and enthusiasm into every activity and organization that she engages with. It is easy to see why Lifespan is so proud of our co-founder, Pam Goodman.


GENTRY - The Luxury Issue

Caring for Our Elders

Published August 1, 2018

For Pam Goodman, president of Santa Cruz-based Lifespan Care Management Agency, providing compassionate care for the elderly never gets old.

Pam Goodman, along with her fellow registered nurse Becky Peters, presciently founded her organization back in 1983. This was decades before the tidal wave of Baby Boomers began going grey. If it's true that 'demography is destiny," then senior care is set for steady growth as America's population inexorably ages.



Coast Line: Lifespan March 1 open house marks anniversary

Published March 1, 2018

Lifespan, an aging care management agency, will celebrate its 35th anniversary with an open house from 4-6 p.m. Thursday, at its facilities, 600 Frederick St.

The event will give participants the opportunity to meet the Lifespan team, take tours of the facility, sip wine and enjoy nibbles.

The event will also honor Grey Bears, an organization that improves the health and well being of seniors through food distribution, volunteerism and community participation.

To attend, RSVP to



Business Digest: Lifespan to celebrate 35 years Thursday

Published February 26, 2018

Lifespan, founded by registered nurses Becky Peters and Pam Goodman, will celebrate 35 years of providing care to people at home with an open house 4-6 p.m. Thursday, at 600 Frederick St.

Attendees will have a chance to meet the Lifespan team, tour the facility and learn about a new service, personal assistants who can visit, escort clients to medical appointments, and help with organizing mail, bill paying and completing forms. There will be wine and bites to eat.

The owners plan to award a $3,500 check to Grey Bears, a 45-year-old nonprofit that supports seniors by providing food, offering volunteer opportunities and selling low-cost goods at their book and thrift stores.

“We have retired Lifespan employees that currently volunteer at Grey Bears,” said Pam Goodman, Lifespan president. “Grey Bears started 10 years before Lifespan so we have been able to watch this wonderful service grow and grow. They serve all the community in so many different ways.”

Lifespan, which has about 80 employees, is recruiting to fill overnight shifts from 8 p.m. to 8 a.m. weekdays and weekends with some daytime shifts available, including three-hour shifts. Applicants must be able to work 15 hours per week and two weekend days per month.

A $200 sign-on bonus is being offered in February for caregivers who complete 90 days with Lifespan and reimbursement for home care registration, fingerprinting and TB testing. To apply, visit

To attend the event, RSVP to